Garanty is an online service that revolutionized the way of selling warrany extentions for used cars. Born with a scalable model, fully online, has the goal of making a traditionally complex process much easier, bringing it into the digital world with a direct, transparent and fully automated approach.
The project is ambitious: developing a service accessible to evey person who buys a used car, with the possibility of choosing, buying and activating a warranty without having to go through dealers or intermediaries.
Garanty was built from the ground up, beginning without a structure, infrastructure or code. The challenge was developing a fully digital ecosystem, able to support every step of the process: from the online generation of the purchase estimate, to the post-sales management.
The project had to be fast, reliable, mobile-first and scalable, with a simple UX, thought for users who are not familiar with insurance technical terms. Moreover, it was crucial to create internal instruments for the sales and support team, to help them manage leads, clients and contracts in a fluid and centralized way.
We built everything from the ground up, with a complete full-stack approach: from the initial analysis to the UX/UI designing phase, from the development of the e-commerce portal to the native app, ending with the custom internal CRM for the Garanty team.
The user can enter the website and create an estimate in a few seconds by writing down their car's data, choosing the most suitable extention, buying it with an online payment and activating it immediately. Everything in full autonomy, without bureucracy or having to wait.
At the same time, we developed a native app that offers an optimized mobile experience, and an advanced CRM to allow the Garanty team to easily manage leads, monitor warrany activations, track requests and intervene where necessary. Each module has been custom made, with logics in place to automate all operational activities as much as possible.
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Garanty is today one of the most promising companies in the digital automotive world. The system we developed supports every business aspect: the site is fast, intuitive and helps converting; the app guarantees a fluid experience; the internal CRM allows the team to work in an organized and efficient way.
The whole project is fully developed and managed by One AM, that keeps following Garanty in its growth process, supporting it with technological evolutions, new functionalities and non-stop optimizations. A concrete example of how a custom software can transform an idea into a solid market reality in continuous expansion.
